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The article highlights how football has become an important means for marketing and shaping the visual identity of Saudi Arabia on the international stage. It sheds light on two historic moments: Saeed Al-Owairan's goal in the 1994 World Cup and Salem Al-Dawsari's goal in the 2022 World Cup, both of which contributed to building a strong mental presence for the Kingdom and enhanced the status and global attractiveness of the Saudi league. The article also discusses the ongoing evolution of Saudi football's standing, which has become a destination for international stars and global media, reflecting the role of sports in fostering cultural engagement and communication among peoples.
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