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Over Half of Saudi Firms Use Social Media
Statistics from the General Authority for Statistics show that more than half of the Kingdom's establishments utilize social media platforms for marketing, with an overall average rate of 52.3%. The education sector led the usage rates at 82.9%, followed by the health sector at 78.9%. Conversely, the agriculture and fishing sector had the lowest usage rate at 41.7%. These figures reflect a significant shift in marketing strategies towards digitalization, as more establishments increasingly rely on social media to foster engagement and reach a broader audience at lower costs.
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