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Paris is preparing to host the 2026 edition of the Electronic Sports World Cup, marking the first time it will be held outside of Saudi Arabia. This move aims to expand the tournament's influence and enhance its global standing. It comes as part of a long-term vision to position e-sports as a worldwide platform that brings together more than 2,000 players and 200 clubs from 100 countries, offering new opportunities for companies and brands to boost their presence and engage with diverse audiences. The event also underscores Riyadh's ongoing connection to the international competitive scene, as the city will again host the event in 2027, focusing on sustainable growth and building on the success achieved in Saudi Arabia.
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