17 Hrs
Source:
الاقتصادية
Entertainment's role in Saudi travel
Entertainment in Saudi Arabia has become a major driver of tourism, with entertainment spending exceeding 75.9 billion riyals in 2025. This accounts for a quarter of the total tourism expenditure, which surpasses 304 billion riyals, and has led to an increase in the average tourist expenditure to around 2,040 riyals. The Riyadh Season, launched in 2019, has contributed to the global momentum of Saudi entertainment, attracting over 17 million visitors in its most recent edition. Additionally, the entertainment destination industry has seen significant growth, expanding from 130 destinations in 2020 to 765 in 2024, accompanied by a notable rise in the number of events and visitors to various regions.
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