Palms and Dates Starts Bashair Campaign
The National Center for Palm Trees and Dates launched the "Bashair Al-Rutb" campaign with the aim of introducing Saudi date varieties and their availability during the harvest season. This is intended to support their marketing and increase their economic value. The campaign coincides with the start of the Bashair season, which begins in late May and continues until September, covering regions such as Riyadh, Al-Ahsa, and Madinah. Key varieties include Saqaei, Sukkari, and Ruthaana. The initiative seeks to support farmers and stimulate commercial activity in the date market, aligning with Saudi Arabia's Vision 2030.
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