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Hani Al-Malla: Saudi Film Moves to Competition Phase
Hani Al-Mulla, CEO of the Saudi Film Association, confirmed that Saudi cinema is experiencing a qualitative transformation. It has shifted from merely establishing its presence to striving for international competition and economic sustainability. He pointed out that the sector is witnessing growth in production and infrastructure, with the organization of the Saudi Film Festival, which focuses on supporting the industry through training programs and a production marketplace. There is also an increasing diversity of topics and artistic styles in the films. Additionally, he explained that investment is being strengthened in infrastructure and related industries, and that the future requires sustainable talents and stories that blend local character with a universal human dimension.
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