Al-Nakheel Centers Launch Bishair Al-Rutab Campaign

The National Center for Date Palms and Dates has launched the "Bishayer Al-Ratib" campaign at the start of the date harvesting season in the Kingdom. Its goal is to educate the community about the different varieties of date palms, promote their marketing, and enhance their economic value. The awareness campaign is divided into several regions, including Riyadh, Al-Ahsa, and Medina. It features main varieties such as Sajri, Sukari, and Barhi, and runs from late May through September. The campaign aims to support farmers and invigorate the agricultural market, in line with Saudi Arabia's Vision 2030.

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