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الاقتصادية
2026 World Cup Profits Not in Adidas, Nike Shares
Despite expectations that the 2026 World Cup would generate the largest commercial revenues, the stock performance of Adidas and Nike is not directly linked to gains from the event. Adidas has shown negative performance in five of the last six editions of the tournament, while Nike's performance has been more balanced but without a clear pattern connecting the success of major teams to stock performance. Data indicates that the financial performance of both companies depends more on their internal strategies and business development rather than solely on the tournament's success.
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