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Asir aims for over 3 million tourists
The Asir Region continues to strengthen its position as a major tourist destination in the Kingdom, with expanded infrastructure and increased investments in the hospitality sector, aiming to welcome more than 3 million visitors during the 2026 season. The region hosts over 14,000 accommodation units and plans to add more than 5,000 additional units, while launching a variety of events across heritage and cultural sites to attract diverse groups of visitors and promote cultural and entertainment tourism. Asir is working in coordination with the private sector to achieve sustainable tourism growth in line with the objectives of Saudi Vision 2030.
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