Digital Shift When Its Owner Fails
The article reviews the reasons behind the failure of digital transformation in organizations despite their significant investments, emphasizing that the problem is not technological but lies in department design and the business model. Success depends on transforming investments into added value by reorganizing decision-making processes, building reusable analytical assets, aligning departmental efforts along the customer journey, and developing data governance while ensuring clear ownership of digital projects. It highlights that good management alone determines the goals of the transformation and is responsible for the project to achieve tangible results.
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