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White Bag overcomes 2026 World Cup rules Levez wins
Levi's succeeded in capturing attention during the 2026 World Cup through a simple marketing stunt. The FIFA organization concealed their logo using a large white bag on a stadium bearing their name, as part of rights protection measures. Rather than objecting, the company replaced the image of the bag on their official account with a humorous post, which garnered widespread attention and made them a trending topic on social media, despite not having an official advertisement.
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