Al-Roothana’s Palms and Dates Gain Market Presence
The National Center for Dates and Palm Trees announced that date markets across the kingdom have experienced a influx of various types of freshly harvested dates, especially the Routhana variety, coinciding with the start of the harvest season. This has led to increased sales activity and the promotion of local products. Routhana dates are primarily cultivated in the Medina region and the Central Province. They are characterized by their medium size, soft texture, and moderate sweetness, with an early ripening period beginning in July. These efforts are part of the "Bashayer Al-Rutab" campaign, which aims to familiarize consumers with the different harvest times of various date varieties, supporting farmers and strengthening the local date market.
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