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Kingdom Leads Middle East Tourism Market
Saudi Arabia has become the largest tourist market in the Middle East, with investments exceeding $120 billion, and more than 50 global hospitality brands expanding their presence in the country. It is expected that over 200,000 additional tourist rooms will be added by 2030, with around 50% of the projects being carried out by the private sector. This progress is a result of improvements in the investment environment, streamlined regulatory procedures, and easier licensing processes.
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