Improving Cultural Integration in the Kingdom
The Music Authority in the Kingdom has launched the national "Athar" program, which aims to use music to promote social development and cultural integration, in partnership with Anghami platform. The program focuses on shared musical experiences to boost self-confidence and self-expression, emphasizing collective participation to develop social and human skills. Its goal is to empower beneficiaries to strengthen cultural belonging and to develop a model for measuring the social impact of music.
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