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Strong Demand for Chishi Dates First Harvest
Rutab Al-Sheshi has seen a wide popularity among consumers in local markets with the start of the Bashaer Al-Rutub season, as it is considered one of the premium types of dates due to its sweet taste and tender texture. It begins to ripen in mid-June. The "Bashaer Al-Rutub" campaign aims to inform consumers about the arrival dates of different varieties of Saudi dates, with the goal of supporting farmers, increasing local consumption, and boosting market activity.
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