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Saudi Arabia's soft power ambitions
The article highlights Saudi Arabia's efforts to become a global hub for medical tourism, showcasing strengths such as advanced healthcare infrastructure, medical credibility, integration with religious tourism, digital transformation, and security and stability. It indicates that the current market is valued at approximately $200 million in 2024, with projections to reach $680 million by 2030, at an annual growth rate of 22.5%. The article emphasizes that Saudi Arabia possesses unique qualities that could position it among the top luxury healthcare destinations worldwide, with a focus on delivering an integrated experience centered on quality, trust, and safety.
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