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The article highlights the participation of the Middle Jeddah Development Company in the Saudi Hospitality Future Summit 2026, emphasizing the role of hosting major sporting events, such as the 2034 World Cup, in fostering urban development and economic opportunities in Jeddah. The CEO explained that the kingdom’s investment in sports contributes to the development of comprehensive tourism destinations, focusing on the fact that the true value of such events extends beyond the duration of the event itself and is linked to sustainable development and improving the city’s quality of life. Additionally, the project reflects long-term developmental visions to create a multi-purpose destination that encompasses tourism, sports, culture, and entertainment.
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