Tourists and Cognitive Biases
An article addressing the phenomenon of "cognitive laziness" in the tourism sector, where many organizations rely on outdated information and accumulated experiences without updating or conducting scientific analysis. This leads to inaccurate results and ineffective marketing decisions. The piece highlights changes in tourist behavior and the evolution of travel models, emphasizing the importance of renewing knowledge and utilizing modern data to achieve sustainable success, especially in the Gulf region, which is experiencing unprecedented tourism development.
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