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Management communication and reputation decline
The article addresses the importance of institutional communication in building reputation and trust within modern organizations. It clarifies that public relations are no longer limited to organizing events or publishing news; instead, it has become a strategic function focused on managing the public image, understanding the audience, and maintaining effective communication before, during, and after decision-making processes. The article also emphasizes that weak internal communication reinforces a poor external image and can lead to negative impacts on trust and loyalty. Crisis management, according to the text, depends on the ability to explain and clarify quickly and transparently to contain its repercussions. It considers that future success relies on organizations’ capacity to turn decisions into clear and impactful messages, highlighting the importance of integrating communication into organizational culture as a fundamental element in protecting reputation and building trust.
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