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42% of travelers have booked summer plans
A recent study revealed that 42% of travelers in the Kingdom of Saudi Arabia have completed their summer bookings, while 44% are still planning and comparing options. There is a growing reliance on digital tools to facilitate planning and achieve greater flexibility in organizing trips, particularly for group travels, which tend to be more complex in terms of financing and coordination. Additionally, there has been an increased interest in exploring new and innovative tourist destinations, with a 80% rise in the use of the pause filter and an uptick in choosing Abu Dhabi Airport as the primary stopover destination regionally.
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