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Elaf Group participated in the 2026 Future Hospitality Summit held in Riyadh, where it showcased its vision for developing the hospitality sector in the Kingdom through the adoption of an integrated tourism system aligned with Saudi Vision 2030. The group discussed its strategies to enhance the guest experience, develop local talents, and embrace innovation and digital transformation, with a focus on sustainable expansion within the Kingdom. The group is working to strengthen its position as a leading platform in the hospitality industry through its investments and expertise spanning over 40 years.
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