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The Ministry of Tourism in the Kingdom has launched a vision for AI in tourism with the aim of reshaping the sector's future by leveraging digital technologies to deliver higher quality and more efficient travel experiences. Initiatives include the TourismX platform, the Saudi MT app powered by artificial intelligence, and the Ministry's developer portal, all aimed at supporting establishments and workers, while strengthening the Kingdom's position as a global hub for smart tourism in line with its Vision 2030.
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