19 Hrs
Source:
صحيفة مكة
صحيفة مكة
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The event focused on the role of corporate communication in achieving the long-term strategic goals of organizations. The speaker emphasized that success depends on aligning communication efforts with future visions and understanding beneficiaries' needs. Practices that enhance trust and reputation management were also discussed, with a strong emphasis on the beneficiary experience as a key factor in boosting impact and sustainability. Additionally, the session highlighted the importance of measuring impact and linking communication efforts to organizational objectives to achieve long-lasting value.
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