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Makkah Al Mukarramah launched the "Jada Thun" Hackathon, organized by the Social Development Bank in partnership with the Chamber of Commerce, with the aim of supporting innovation and technological development in the city. The event focuses on three main tracks: enhancing the visitor experience through digital solutions, smart mobility and crowd management, and sustainability and infrastructure, all aimed at providing intelligent and sustainable solutions to boost economic growth and improve services for beneficiaries. The hackathon lasts for four days and involves entrepreneurs, technologists, and students from various sectors, all working to transform ideas into viable tech projects.
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