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The CEO of the National Center for Water Efficiency and Conservation, "Ma'ai" Fahad Al-Dosari, stated that water efficiency is fundamental to achieving water sustainability in the Kingdom, emphasizing the importance of demand management and strengthening efforts among relevant authorities. He highlighted the significance of raising community awareness and achieving tangible savings, confirming that improving efficiency is not only about reducing consumption but also about maximizing the value of every cubic meter of water. The center aims to empower national initiatives and enhance partnerships to promote a culture of water conservation and build a more sustainable water future.
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