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In 2025, Saudi Arabia experienced a record-high increase in digital purchase value, with spending per click on shopping apps and smartphones reaching approximately 105 billion SAR. This figure is expected to rise to 118.5 billion SAR by the end of 2026. Additionally, 77.98% of individual sector sales are conducted via smartphones. Saudi households continue to rely heavily on digital applications for their daily consumption, particularly in the food delivery and retail sectors. There has also been significant growth in electronic payments, which accounted for 85% of total sales transactions last year.
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