Shura Council Urges Saudi Tourism Authority to Implement Visitor Category Metrics
The Shura Council urged the Saudi Tourism Authority to develop a metric to measure visitor categories in terms of number, their percentage of the total, average spending per individual, and average length of stay. It also called for assessing the impact of initiatives on attracting tourists and increasing spending. Additionally, it emphasized the importance of adopting a unified performance dashboard that includes international comparisons to determine the Kingdom's competitive position, aiming to improve tourism-related decisions and policies.
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