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Saudi Minister of Environment launches "Barak Al-Tamr" campaign to promote dates in daily nutrition
The Minister of Environment, Water, and Agriculture, Engineer Abdul Rahman Al-Fadli, launched the "Barak with Dates" campaign in Riyadh to promote the consumption of dates in daily dishes and beverages, aiming to highlight their nutritional and heritage value. The campaign seeks to raise awareness of the importance of dates and expand their use through initiatives directed at restaurants, cafes, and bakeries, utilizing digital platforms and a booklet featuring over 200 recipes based on dates. The goal is to support the Saudi date industry and enhance its status both locally and globally. Data indicates that the Kingdom produced more than 1.9 million tons of dates in 2025, and it is home to over 37 million palm trees.
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