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The article discusses how contemporary speeches and conflicts utilize language as a fundamental tool in shaping and reshaping collective consciousness. Words are transformed from mere descriptions of facts into instruments of incitement and mobilization. The article emphasizes that during conflicts—especially those involving the Houthi movement—rhetoric employs vocabulary such as “aggression,” “treachery,” and “conspiracy” to create sharply divided perceptions that split the world into opposing camps. This deepens polarization and erodes gray areas of understanding. It also highlights the crucial role of language in guiding emotions, as it is used to incite anger and narrow the scope of comprehension, focusing more on interpreting events than genuinely understanding them. The aim shifts from presenting objective facts to managing emotional responses. With the increasing influence of digital platforms, the art of inciting anger has become more complex, as words are carefully chosen to amplify victimhood and generate rapid audience engagement. The article concludes that controlling language and storytelling are essential components of modern warfare strategies. Understanding and interpreting speeches before succumbing to them is fundamental to safeguarding national awareness and maintaining societal stability.
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