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الاقتصادية
Who are the winners and losers in the financial impact of the World Cup tournament?
The 2026 World Cup achieved record profits, leading to the distribution of billions of dollars. FIFA took a significant share of these revenues, with nearly $13 billion generated over the past four years, surpassing the figures from the 2022 Qatar World Cup, which totaled $7.6 billion. Most of the income comes from broadcasting rights, sponsorships, and match tickets, while broadcasting networks and sponsoring companies reap enormous profits from advertising worth hundreds of millions, especially during commercial breaks. Despite this, fans are facing substantially higher costs for tickets, flights, and accommodation, with limited long-term economic benefits for the host cities. Estimates indicate that the temporary economic growth tends to fade after the event concludes.
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