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الاقتصادية
World Cup final hits billion views and record sales
Reports indicate that the 2026 World Cup final between Argentina and Spain will be the most expensive sporting event in history, with costs exceeding $1.4 billion. The projected revenue from ticket sales is $1.46 billion, with an average ticket price of $11,327, and official prices reaching up to $34,500 for premium seating. Authorities have spent hundreds of millions on infrastructure enhancements, including $16 million to modify the stadium and $48 million on transportation and security. The event will feature exceptional musical performances, with production costs covered by FIFA, aiming to raise $100 million for an initiative supporting sports education for children. There are concerns about how these modifications might affect player performance and event productivity. Despite these challenges, the event is expected to set records in viewer engagement, attracting over a billion viewers worldwide.
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