Al-Ula Summer Fruit Boosts Local Produce
The Summer Fruit Season in Al-Ula Governorate is organized as part of the "Al-Ula Goodness Seasons" initiative, aiming to support farmers and add value to local crops. The season focuses on marketing Al-Ula's summer fruit products, such as figs, grapes, mangoes, and pomegranates, through a direct platform that allows farmers to showcase their quality and increase their revenue. The season also offers opportunities for entrepreneurs and producing families to transform these crops into value-added products like juices, jams, and dried fruits, thereby promoting economic diversification and supporting sustainable agricultural activity. Al-Ula farms produce over 4,900 tons of fruits annually, with more than 5,000 farmers working within a natural agricultural environment and inherited expertise. The goal is to boost the local economy and diversify opportunities for sustainable agricultural growth.
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