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Ticket prices for the 2026 World Cup final between Argentina and Spain have increased by 46% since the finalists were announced, amid high demand. Some tickets on FIFA’s official platform are priced at around $32,000, while average prices on the secondary market have exceeded $11,000, making them among the highest ticket prices for major sporting events in the United States. FIFA adopted a dynamic pricing system, which contributed to a more than 34% rise in average ticket prices over the first six months of sales, despite criticism over high prices and difficulty securing tickets. The World Cup tournaments have attracted large audiences, with a 99.7% occupancy rate during the group stage matches, helping to boost revenue.
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