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الوطن
Blue screen disrupts TV viewing
The article discusses the impact of the increasing dominance of digital screens, especially smartphones, on the decline of traditional television’s presence in the media landscape. It notes that viewing habits have shifted from a collective experience to an individual one, leading to greater isolation and dependence on personalized content and digital platforms that keep pace with the rapid rhythm of life. The article explains that the “blue screen,” meaning smart devices and social media platforms, provides immediate access to news and information, allowing users the freedom to choose and interact, which poses challenges to the television industry. Nonetheless, television still retains its role in covering major events and broadcasting popular programs, but it needs to redefine its purpose to compete with the ongoing rise of on-demand streaming platforms. Ultimately, the battle for viewers’ attention will determine the future of media.
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