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Amal Hamdan: Culture’s value lies in awareness
The article discussed the efforts of media professional and writer Amal Hamdan in transforming culture from a seasonal activity into a sustainable industry that meets societal needs and fosters cultural leadership. Through her experience in media, authorship, and cultural management, she emphasized that the true value of cultural work lies in serving the community and creating lasting impact. Her book, "My Journey in Cultural Management," focuses on applying the science of cultural management through planning, strategy, and impact measurement, with the goal of developing more sustainable and high-quality projects. She pointed out that challenges facing the sector include an overemphasis on the number of events rather than their quality, poor planning, and a lack of performance measurement indicators. Overcoming these obstacles requires building an institutional culture rooted in strategic planning and talent development. She also praised the vibrant Saudi cultural scene, thanks to Vision 2030, which has contributed to shifting towards institutional work and broader partnerships, with a focus on leadership development and achieving social impact. She confirmed that success is measured by the extent to which culture can raise awareness, knowledge, and drive sustainable societal change.
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