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Over 200,000 visitors at World Cup event
The "Live the World Cup" event, organized by Benash Mark Company at Abadi Al-Jawhar Arena in Jeddah, concluded after more than a month of crowd activities that welcomed over 200,000 visitors. The event featured nine diverse zones for watching matches, electronic games, competitions, entertainment shows, as well as shops and restaurants, aiming to provide a comprehensive entertainment experience alongside the viewing of the 2026 World Cup between Argentina and Spain. The event highlighted the company's ability to manage a comprehensive destination that combines sports content, interactive activities, and commercial partnerships. It proved to be a main hub for fans during the tournament, which culminated in a final match watched by a wide audience.
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