Amal Hamdan: Culture's value lies in awareness
Journalist and writer Amal Hamdan confirmed that the true value of cultural work lies in its ability to serve the community and create a lasting impact, rather than simply the number of events or activities. She pointed out that her book, "My Journey in Cultural Management," illustrates the importance of applying scientific methods such as planning, governance, and impact measurement in managing cultural projects to enhance their quality and sustainability. She emphasized that current challenges are related to the abundance of activities without impact, weak planning, and the lack of performance measurement indicators. Overcoming these challenges requires building an organizational culture based on results and competencies. She mentioned that the Saudi cultural scene is experiencing a bubble of development thanks to Saudi Vision 2030, which has shifted efforts from individual initiatives to institutional and sustainable projects, while strengthening partnerships and expanding regional and international presence. She stressed that investing in competencies and scientific leadership is key to the success of cultural management, and that success is measured by the impact individuals leave through knowledge and opportunities they create—not by the number of events or personal achievements.
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