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Al-Ula's summer fruit season boosts local crop value
The summer fruit season in Al-Ula Governorate celebrations, held as part of the "Al-Ula Khairat Seasons" initiative, focus on marketing and promoting local farmers' products such as figs, grapes, mangoes, and pomegranates through the Al-Manshiya Market platform. The season aims to enhance the economic value of local crops and support the sustainability of agricultural activity, in addition to creating opportunities for entrepreneurs and producing households to turn these products into value-added items like juices, jams, and sweets. This contributes to diversifying economic sources and achieving integration between production and manufacturing. Al-Ula farms produce over 4,900 tons of summer fruits annually, and the province hosts more than 7,000 farms operated by over 5,000 farmers, benefiting from the natural environment and inherited agricultural expertise.
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