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The Saudi Research and Media Group announced the signing of a contract with Saudi Telecom Company "STC" through its subsidiary, SRMG Media Solutions, to provide sponsorship and advertising services for a period of three years. The contract includes broadcast rights for several major sports tournaments in the Kingdom, including the Saudi Professional League, King’s Cup, Saudi Super Cup, and the First Division League. The value of the contract exceeds 5% of the Group’s total revenues according to FY 2025 financials, with the financial impact beginning in the third quarter of 2026. The agreement aims to enhance the Group’s media and advertising solutions activities, with no related parties involved in the deal.
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