SRMG subsidiary partners with STC for Saudi League sponsorship
The Saudi Research and Media Group (SRMG) announced that its subsidiary, SRMG Media Solutions (SMS), has signed an agreement with Saudi Telecom Company (STC) to provide sponsorship and advertising services. The contract grants STC exclusive rights in the telecommunications category for sporting events such as the Saudi Professional League, the King Fahd Cup, the Saudi Super Cup, and the First Division League. The agreement lasts three years and is valued at over 5% of the company's projected revenue for 2025, with the anticipated financial impact beginning in the third quarter of 2026. The contract includes sponsorship rights, as well as media and advertising benefits. The announcement also confirms that there are no related parties involved in the agreement, which comes as part of "Thamaniya’s" expansion into sports video content and its efforts to strengthen its position in the exclusive broadcasting of Saudi competitions.
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