Al-Abhath and Al-I'lam sign Saudi League sponsorship with STC
The Saudi Research and Media Group (SRMG) has signed a contract with Saudi Telecom Company (STC) to provide sponsorship and advertising services on behalf of Eghtesham Publishing and Distribution, the exclusive broadcaster of the Saudi League and its cups. The agreement is for three years starting from July 2026, with a value exceeding 5% of the company's revenues. The goal is to enhance sponsorship rights and media presence, with an expected significant financial impact on its results beginning in the third quarter of 2026.
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