Impact of expanding the World Cup to 64 teams
The article discusses the possibilities of increasing World Cup revenues by between 15% and 20% if the tournament is expanded to 64 teams. However, experts point out that the additional return will be diminishing, as the largest increase was achieved when moving from 32 to 48 teams. The article also explains that expansion will place greater hosting and organizational burdens on countries and clubs, although FIFA will remain the biggest beneficiary through broadcasting rights and sponsorships. The study suggests that revenue growth will not match the rate of increase in the number of teams, especially since many of the additional teams are likely to come from smaller associations with fewer fans, which limits commercial returns. Overall, a modest increase of between 15% and 20% is expected, and the challenge will lie in balancing the revenue gains with the associated costs.
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