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Samsung Galaxy Fold Launch Coverage
Samsung Saudi Arabia launched a comprehensive digital advertising campaign across cities in the Kingdom, synchronized with the global unveiling of its new foldable phone generation. The campaign monitors screen movements and highlights the visual identity of the new generation. It focused on activating a synchronized 10-minute advertising display across all "Rotana Screens" platforms in Riyadh, featuring the city's landmarks through digital interfaces and LED screens, aiming to enhance product presence and attract attention to foldable phone technology discussions. The campaign stood out with extensive coverage targeting key areas of the city, with company officials emphasizing that this launch marks a milestone in mobile phone innovation.
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