Samsung Galaxy foldables highlighted on Rotana Sciences
Samsung Saudi Arabia, in collaboration with Rotana Sciences, launched a unified digital advertising campaign following the release of its new foldable phone generation. The campaign focused on providing comprehensive coverage of the advertising scene across cities in the Kingdom through mechanical interactions with the dynamic movements of foldable screens. A continuous 10-minute promotional broadcast was utilized across major digital platforms, featuring iconic Saudi landmarks such as Kingdom Tower, residential facades, and Riyadh's metro. The aim was to enhance media presence and foster active engagement with the audience. This campaign reflects the evolution of digital media infrastructure and Saudi Arabia’s plans to transform major product launch moments into rich, consistent promotional experiences nationwide.
Notice: This Is an AI-Generated Summary
Comments (0)