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The Sociology of Things and Eroding Specialization
The article addresses the phenomenon of "Objectification of Things" in the Gulf economy, which pertains to the shift of businesses and professional fields toward relying on digital fame rather than expertise and competence. It explains that the proliferation of social media platforms has led to a decline in the value of specialization, where success becomes linked to popularity and reach instead of qualified experience. This trend threatens the quality of services and undermines the role of institutions traditionally responsible for ensuring quality and sustainable development. The article also emphasizes that this shift highlights the importance of maintaining a balance between individual creativity and institutional oversight to ensure sustainability and economic efficiency. Moreover, an excessive focus on digital fame at the expense of institutions could hinder economic growth and diminish the quality of products and services in the long run.
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