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The Saudi "Purple Saturday" initiative focuses on empowering people with disabilities economically and socially by engaging companies and commercial sectors in its annual activities since 2021. The initiative has achieved widespread success, with more than 220 companies, 4,500 points of sale, and 13 regions participating in 2025. It has contributed to improving the experiences of customers with disabilities and enhancing their integration into society. The initiative has expanded regionally to include Bahrain and Qatar, with Oman and Kuwait expected to join in the future. It is considered a global model to be emulated in the rights of people with disabilities, with ongoing development and the presentation of awards to recognize excellence among participating entities.
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