22 Hrs
Source:
المدينة
Saudi media's soft power boost
The article highlights the importance of developing the Saudi media system to enhance the Kingdom's global standing as part of Vision 2030. It emphasizes the unprecedented developmental momentum and the need to create impactful content that reflects national achievements. The article sheds light on the challenges faced by local media, such as digital transformations, international competition, and weak multilingual content. It underscores the necessity of uniting efforts among the government, private sector, and academic institutions to build a coherent national narrative. Furthermore, it stresses the importance of launching a national soft power media strategy, which includes establishing content production centers in multiple languages, developing journalists' skills in artificial intelligence and data analysis, and encouraging investment in media and creative industries. These initiatives aim to achieve a deeper impact that strengthens Saudi identity and builds trust on the global stage.
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