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The Eastern Province Municipality focused on enhancing the quality of life for senior citizens through active participation in the "Purple Saturday" initiative, which aims to raise community awareness about the importance of caring for the elderly and advocating for their rights. The initiative was implemented by illuminating buildings in purple and spreading awareness messages, in addition to organizing events to promote the integration of seniors into society. This step is part of the Municipality's efforts to support humanitarian initiatives and strengthen its social responsibility, emphasizing the importance of supporting the elderly as a vital component of building an inclusive and sustainable urban environment.
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