1 Day
Source:
الاقتصادية
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Construction sector spending rises 45.4% on sports events
The construction and real estate sectors have experienced a 45.3% increase in their spending on sports sponsorships since 2020, alongside an 87% rise in the volume of deals during the same period, according to Global Data. This growth is driven by increased investment partnerships, highlighted by sponsorship of the Tokyo 2021 Olympic Games and the 2026 FIFA World Cup, which features the Spanish and Argentine teams. Saudi Arabia is leveraging sports event sponsorships to enhance business relationships and media presence, as it prepares to host the 2027 Asian Cup and the 2034 FIFA World Cup stadium. The focus is on building awareness and strengthening international relations to attract investors and fund major projects.
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