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Minister reviews Irmah Sports digital projects
His Excellency the Minister of Communications and Information Technology visited Armah Sports Company, which owns the Optimo and Be Fit clubs, to review the technological initiatives and digital projects the company is developing to enhance operational efficiency and improve the experience of subscribers in the fitness sector. The minister praised the company's progress in adopting technological solutions and reaffirmed the ministry's support to enable Armah to leverage digital opportunities, encouraging the transfer of technological experiences to global markets. This visit comes as part of supporting the Kingdom's Vision 2030 to foster innovation and achieve the Kingdom's leadership position in the fitness industry and modern technologies.
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